Monday, 25 July 2022 11:54

What Is Long Form Content and Why Do You Need It?

user engagement user engagement pixabay

It's a common misconception that long form content is bad for user engagement. However, giving your audience more to read and more information to digest is a tactical way of keeping viewers on your site.

 With long form content, you can optimize your website's search engine rankings, provide helpful call-to-actions, and so much more.

Still confused? Don't worry; here, we're sharing everything you need to know about the importance of long form content and its benefits. Just keep reading to become an expert!

What Is Long Form Content?

Long form content is pretty self-explanatory! Generally, it describes a piece of writing between 1,000 and 7,500 words.

An audience is meant to learn useful information from long form content. Whether it's a lengthy blog post or an article detailing your company's services, long form content keeps readers on your site while learning about your business.

Additionally, you may increase foot traffic to your site if you optimize your long form content. By incorporating valuable SEO keywords into your site's content, you can direct visitors to your business and thus increase traffic and sales.

You can learn more about SEO content gap analysis at the link!

The Benefits of Long Form Content

The benefits of long form content are aplenty.

First, this type of content helps improve your website's search engine rankings and increases user engagement. What does this mean? More people will see your content and will be sharing it!

Long form content posts also builds authority for your brand. It shows that your business is knowledgable and provides helpful information to its customers.

Long form content also leaves room for call-to-actions (CTAs), backlinking, and landing pages so that your readers will be more inclined to engage with your posts. In turn, these readers will add to conversions.

So, if you want to start a conversation and get people talking about your business, begin with long form content!

Examples of Long Form Content

Long form material comes in numerous forms. Each form offers its own unique benefits, as well! Knowing about the different types of long form content can help you select the one that best fits your industry.

We've listed some common and effective examples of long form content below:

  • case study
  • white paper
  • e-book
  • guide
  • tips and how-tos
  • annual year in review
  • product reviews

Which long form content type sounds like it would fit your business? Regardless of which you select, you can rest assured that your optimized content will boost your ranking and increase online traffic.

Boost Your Rankings With Long Form Content

As you can see, long form content is an effective way of boosting your business' rankings. Along with many other impressive benefits, long form content also helps businesses reach new customers and build brand recognition. Why wouldn't you take advantage of it?

Now you know more about SEO content. To read more, be sure to check out the rest of our content about all things business!