Interesting articles

  • Medrehabgroup: 5 Best Ways to Manage Stress

    Medrehabgroup: 5 Best Ways to Manage Stress No matter who you are, where you live in the world, and what you want out of life, everyone experiences stress. Although stress can fuel productivity, our competitive, fast-paced culture has truly blurred the line between productive stress and unhealthy stress. Read More
  • Why Ammeris Blockchain Foundation goes PoW for main-net

    Why Ammeris Blockchain Foundation goes PoW for main-net Later this year, Ammeris is delighted to be launching a green-powered blockchain as part of the wider Ammeris Platform. This ledger (the Ammeris Blockchain) is meant to serve as the first iteration of Ammeris' solution-stack and will act as a general-purpose database to support various smart contracts and decentralized applications (dApps) through Ammeris' public marketplace. The ledger uses the ethash "proof-of-work" (PoW) code but is permissioned for hosting purposes as Read More
  • Start with a plan

    Start with a plan Like any business you need a business plan. Fortunately this does not have to be a complicated 100 page document that you never look at again once you finish writing it. Keep it simple and keep it updated every few months with your current goals. Based on your current commitments, you should have a plan of how much time you have per day, or week, to dedicate to your business. Read More
  • Training Tools

    Training Tools There are training resources in your Miaccount, log in and go to Resources, Business Info & Training. You will find a number of videos and pdf files that will give you lots of information. You can also go to the You Tube link at the bottom of this page and you will find more videos about the Miessence products and some great interviews with Miessence representatives such as Arun Pradhan Read More
  • 3 Ways to Join Miessence as a Representative

    3 Ways to Join Miessence as a Representative The option you choose is dependent on your desired outcome and goals. Let’s run through each of the three joining options: 1) Basic Joining – $40 joining fee By choosing the basic joining fee and placing a small 75 Point Value (PV) order at a total cost of about $130, you will receive an automatic 20% discount on that order and shipping is reduced from $9.95 to $4.95 if on Read More
  • 1
Tuesday, 30 July 2019 07:19

Virtual reality - the future of marketing and advertising

playback vr playback vr

Virtual reality is developing at the speed of light and is being used in an increasing number of sectors. VR goggles are becoming an important tool for use in advertising and marketing activities.

What is virtual reality?

The concept of virtual reality appeared already in the middle of the 20th century and attempts to implement it were made in the 1990s. Computer scientists aimed to create a device that would generate an artificial reality, but they did not have sufficiently advanced technology to make the device comfortable and easy to use.

Virtual reality technology started picking up momentum 20 years later. Currently, extremely advanced devices are available on the market, which display virtual images, enable the tracking of head movements, and translate them into camera movement. This has led to the appearance of new possibilities together with new technologies, also for marketing.

How to use VR in marketing

Virtual reality is increasingly often used in the marketing activities of large brands. However, the potential of this medium in advertising hasn’t been fully reached yet. Why can virtual reality be so effective in marketing?

First of all, VR is extremely engaging. Users equipped with goggles are surrounded by very suggestive and strong sensations. Leaders in marketing are constantly developing bolder and more imaginative campaigns that aim to engage the audience. You can organise a VR show for hundreds of viewers using just one playback vr. New software solutions are making VR available to more and more people.

Examples of advertising campaigns using VR

Gamification is a solution which involves introducing game mechanisms into advertising activities. This concept was used by Nissan to launch an interactive installation and to encourage customers to actively participate.

The campaign conducted by Wrigley was the most technologically advanced and creative campaign so far. Black containers with QR codes were placed around the city. After scanning the code, participants were let in and equipped with VR goggles and a special harness, which gave them a sense of levitation. This experience generated a very high level of engagement.